Panoply gestionará sus anuncios con datos de Nielsen

Panoply Media, the podcast network, plans to let marketers buy targeted ads on podcasts using Nielsen’s data management platform and audience segmentation. The partnership announced today will allow brands advertising on shows produced or distributed by Panoply to access Nielsen’s data management platform and Panoply’s Megaphone targeted marketplace.

Si no estoy equivocado este sería el mayor esfuerzo de publicidad programática en podcasting. No estoy seguro de qué porcentaje supone para MidRoll, por ejemplo.COMPARTIR

Fuente: The Panoply Network Is Now Using Nielsen Data for Targeted Podcast Advertising – AdweekCOMPARTIR