El iPhone como reclamo sexual

“Your No. 1 instinct is survival and, once that box is checked and you think, ‘I’m going to make it through the day,’ your No. 2 instinct is procreation,” Galloway said. “The No. 1 signal of wealth, the No. 1 signal of power, the No. 1 signal of your likelihood of a random sexual encounter in a greater selection set among potential mates is the iPhone.”

“This is the new signaling device, ‘I have good genes,’ just as having ad-supported Pandora radio or paying with a Discover card is like saying, ‘I have bad genes,’” he added. “An iPhone is saying to the opposite sex, or a potential mate, ‘I have good genes. You should mate with me.’”

La entrevista es interesante, podéis escuchar el podcast en el enlace. Pero vaya, no es muy distinto —como el autor admite— de un coche, una vivienda en un lugar concreto o una determinada ropa. Los símbolos de estatus es lo que tienen. Me pregunto qué diría Alfred Russel Wallace sobre el iPhone.COMPARTIR

(Yo, por mi parte, tengo un OnePlus. Será eso.)COMPARTIR

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Fuente: What’s the secret to Apple’s brand? Boiled down to one word, it’s sex. - RecodeCOMPARTIR